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Web 2.0 - Business Friend Or Foe?
Speaker(s)
Seminar Details "The rapid growth of Web 2.0 applications and their increasing influence within the enterprise is obvious. Around three quarters of UK employees have a Facebook account and Global Language Monitor's 2009 survey uncovered that Twitter is now the most commonly used English word. Such applications and tools offer businesses an innovative, new route to market; however they also present a wealth of new risks. We have seen numerous examples recently of data leakage and brand damage due to the use of Web 2.0 tools in the office, but also from employees’ homes. Cybercriminals and virus writers have considerably increased their focus on Web 2.0 applications as they attract huge hubs of accessible, online users. It is vital that businesses decide if, why and how they should use social networking tools, and communicate a clear approach to Web 2.0 throughout their organisation. For some, the motive may be to attract new staff as they aim to be perceived as a modern business, others may have a specific business purpose; be it as a sales tool or customer feedback loop. This session will help businesses learn how to take advantage of Web 2.0, without putting the business at risk. " |
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